Opportunity Discovery.
Find out what problems we are solving and whether people need solutions to them without relying on guesswork.
Sprint 1
Problem Mapping
Get a clear understanding of the problems customers face and want to solve.
Key Activities:
Desk-based research
Participant recruitment
Customer interviews
Insight analysis
Problem statements
Sprint 2
Solution Ideation
Develop a large number of potential ideas and turn them into communicable solutions.
Key Activities:
Market scanning
Idea generation
Solution options grids
Insight analysis
Problem statements
Sprint 3
Low-fi Experiments
Gather evidence and remove the greatest amount of risk with the least amount of capital.
Key Activities:
Assumption mapping
Experiment design
Experiment execution
Scorecards
Analysis and test outcombs
Chris Starns